The automaker’s first electric car, the Model S, will sell for $70,000 at a time, compared with $40,000 for an EV at the dealer.
The company is offering a guaranteed second-hands second-price for the Model 3 sedan.
The secondhand car will be available for the same price as a Tesla Model S with an EV.
Tesla says the Guaranteed Second-Hand price is a $100 savings on the regular price.
The guaranteed price is also subject to change as new products and production lines are added, Tesla said.
“This is a great opportunity for customers to earn additional cash for their secondhand vehicles and the Guarantee Second-Hands price guarantee makes it easy to earn even more,” said Tesla Chief Executive Officer Elon Musk.
Tesla has more than 100,000 Model S and Model X vehicles in its fleet and expects to have about 150,000 vehicles available this year.
It plans to build about 100 Model 3 sedans, and will launch its second-generation battery-electric Model S SUV in the second half of next year.
The automakers plans to sell about 1 million Model S cars in 2020.