NEW YORK — Tesla Motors Inc. is offering a guarantee to first-time buyers of the Model 3 sedan, which was first unveiled in October, the automaker said Wednesday.
The guaranteed second hand price of $2,500 will apply to the Model S, which will be the first new electric car to hit the U.S. market since Tesla announced it on Oct. 31, 2019.
“Tesla is committed to providing a car that will meet and exceed the needs of its customers, and to ensuring that our customers’ vehicles have the best driving experience possible,” Tesla said in a statement.
At the time, Tesla said that its cars would be the most affordable in its lineup, which means a guaranteed $2k-per-year price for the Model X SUV.
The Model 3, unveiled at the Detroit Auto Show in October and unveiled to the world on Nov. 8, has become a major success for the Silicon Valley automaker and its CEO Elon Musk.
It’s one of the first electric cars to offer Tesla’s Autopilot system, which uses sensors and software to accelerate and brake the car on its own and has become an industry standard.
Tesla is also looking at ways to get its Model 3 into the hands of its more affluent customers, including the families of wealthy investors.
As part of the guarantee, Tesla is offering to give away $100 in Model 3 cash to first time buyers, according to a statement provided to Bloomberg.
For more on the Model3, see the video below: